Guinness Draught, the perfect serve

When it comes to a glass of Guinness Draught from the tap, the pour is as sublime as the velvety smooth liquid. As the Guinness enters the glass, swirling clouds tumble as the liquid begins to settle and the creamy head begins to form. Guinness adorers refer to this as the 'perfect serve'. It's somewhat of an initiation to the bold, bittersweet reward that awaits.

Guinness Foreign Extra Stout has long been the drink of choice for Jamaicans, but with the introduction of Guinness Draught, consumers now have a new way to sip greatness.

From the first velvet sip to the last, lingering drop, and every deep, dark satisfying mouthful in between, there's no mistaking Guinness Draught. Pure beauty. Pure Guinness.

Red Stripe, the local distributors of Guinness, recently introduced Guinness Draught in cans. With the aid of a plastic-moulded widget, the device sits atop the liquid inside every sealed can. When the can is opened, the pressure in the can drops. A small amount of beer and nitrogen, trapped in the widget, is forced out through the beer. The surge is born and the famous creamy head that you find in a glass of Guinness Draught served in a pub is created.

Just like a pub-poured pint

The widget gives Guinness Draught in the cans the taste and texture of a pub-poured pint, no matter the place or occasion. According to Guinness Brand Manager Gary Dixon, "It's almost like you're in a pub in Dublin, Ireland when you're being served Guinness Draught. The liquid flowing into the glass, or sitting in the can topped by that creamy head, is a thing of beauty."

Locally, Guinness Draught is available on tap at Usain Bolt's Tracks and Records in Kingston and Twisted Kilt in Montego Bay. The same great velvety taste is available in cans at Jo Jo's, Scotchies, Susie's Bakery, The Jamaica Pegasus hotel, Margaritaville, Twisted Kilt, Blue Beat, Bob Sled Café, Irish Rover, Studio 38, Constant Spring Golf Club and Club Privilege.

Source: http://jamaica-gleaner.com/gleaner/20110721/cook/cook5.html

Sizzla, Guinness celebrate peace in the east

Fostering and facilitating skills training, empowerment and peace are the principal objectives of dancehall artiste Sizzla who has partnered with the beverage brand Guinness as they put the weight of their resources behind the development of the Eastern Peace Centre (EPC), situated on Windward Road in Kingston.

The artiste and the corporate entity have collaborated in the staging of The Occasion, a stage show in support of the EPC's efforts, which will feature a full range of dancehall acts including Sizzla himself, Bounty, Assassin and others

Funds from The Occasion will be put towards the development of the EPC, which is a central recreational facility that provides personal development facilities including specialized rooms for a reading, computers, homework, entertainment and leisure which are utalised by young persons from several surrounding communities that have been historically challenged by violence, poverty and crime.

At the EPC, young men and women also have access to the skill training and personal development programmes at the skating rink-turned recreational centre.

The proceeds of Guinness' The Occasion will be used to complete a recording studio, which is currently under construction at the Eastern Peace Centre. "Every community should have a studio", said Sizzla. "A recording studio is the poor-people's factory... that's where we produce, it's where we vibe, it's where we who neva' born wid much, not only make musical products, but get rid of our stress and problems in a way that is constructive. If we did have more studios, we would need less prisons," the dancehall artiste said. "I've already helped them to start the work, but now it needs to be air conditioned, soundproofed and some more equipment. That's why we having The Occasion. It is a big occasion for a big project", Sizzla explained.

Gary Dixon, brand manager at Guinness explained that The Occasion is not just an event, but it is part of a process of partnership between the brand and the EPC. "Ultimately, the EPC helps to build men and women of character. We mean to strengthen communities and help them find intrinsic power to build and develop, in the way we best can. With "The Occasion", entertainment and empowerment brings greatness within reach for the community," Dixon explained

The Occasion takes place tonight at the Eastern Peace Centre. The show features Sizzla, Bounty, Assassin, Determine, Shane-O, Tyrical and many more, with music provided by King Tafari and Rolex.

Source: http://www.jamaicaobserver.com/entertainment/Sizzla--Guinness-celebrate-peace-in-the-east_9203242#ixzz1SBnJeItF

Lucky Fans Get Chance To Witness Guinness Hotshots 45 Face Off

Kingston, Jamaica: Guinness will give lucky fans full access to see 16 sound systems showcase their talents in a battle of musical wit and turntable skills on Friday July 15 at Red Stripe headquarters on Spanish Town Road.

Gary Dixon Guinness Brand Manager anticipates a great entertainment package; “These 16 sound systems boast impactful and talented DJs and I expect high energy and extremely creative musical mixes in this showdown. Each selector will demonstrate the formula for their sound’s greatness. Guinness adorers will also be able to share in the event through an online promotion on the Guinness Caribbean page.”

The Guinness Hot Shots Faceoff challengers include: 2011 sound of the year Coppershot, Boom Boom, Bredda Hype, Reggae King, Rich Squad with Little Richie and Crazy Chris out of Montego Bay. Also Code Red, Barrington Levy’s sound; Black Roses, Reflections, Area Code 786, Maestro, Bloodline and Shamrock out of Comfort Hall Manchester. Joining the musical battle will be Portmore’s Chromatic and Flava Unit as well as the West Black Blunt.

Tickets for the Sound Clash face off which features 16 of the island’s hot shot sounds can only be accessed by logging on to the Guinness Twitter or Facebook fan page; http://www.facebook.com/GuinnessCaribbean and http://www.Twitter.com/GuinnessCarib

Follow GuinnessCaribean on Facebook and Twitter and watch out for trivia posts, answer correctly and win invitations to see the 16 best hotshot sounds vie for the title of 'Guinness Greatest Hotshot Sound'.

Sizzla and Guinness empowering youths to Reach For Greatness

Kingston, Jamaica: -- The Eastern Peace Centre (EPC) is a small, ambitious institution joining the east Kingston communities of Winward Road, Rock Fort and Mountain Vew. With the many entrapments of inner-city life, EPC is a haven for the youths of the community who strive for greatness within their community boundaries.

On Friday July 15 reggae artiste Sizzla Kalonji and Guinness will aid their journey to greatness with the hosting of The Occasion at the EPC’s home on 121 Windward Road, Kingston. The title of the show is quite fitting, having been taken from one of Sizzla’s most powerful songs, Rise To The Occasion, – an anthem about succeeding against all odds by using the opportunities presented.

“This show is really about giving the yutes them an opportunity to empower themselves. If Sizzla and Guinness can encourage them to leave violence aside and focus on the positivity of life then we’re happy,” said Sizzla, born Miguel Collins.

The theme of ‘Rising to the Occasion’ is also one that resonates with title sponsor Guinness, which inspires men to Reach for Greatness. Guinness Brand Manager Gary Dixon said the brand wants to communicate to its consumers in inner-city communities such as Burgher that deciding to live a violence-free life is a great move. “Guinness encourages men of character with the will to succeed and this event celebrates that. We’re working with one of reggae’s icons and whose music has inspired many, the result is to raise sufficient funds to help with development programmes to the EPC.”

Like Sizzla says in Rise to the Occasion: “It's for you to make the best in life, know that you got the chance. Get up and step towards your goal, it's all right, fulfill your needs and wants… And the goal is that this show will provide the funds to support this objective.”

The Eastern Peace Centre is a place for at risk youth (14 - 25) to participate in wholesome programmes designed for upliftment. “Our programmes wouldn’t be possible without the assistance of corporate supporters like Guinness,” explained Orlando ‘King’ Hamilton, EPC Director. “We are looking forward to proceeds from the Guinness sponsored Occasion to provide much needed funds for our expansion efforts,” he continued.

The Occasion features music by King Tafari, Rolex and Nitro with performances from Bounty Killer, Assassin, Tyrical, Determine, Shane-O and Sizzla Kalonji. Proceeds from the event will go towards assisting the development of the EPC youth programmes in neighbouring communities.

Commenting on this first staging of ‘The Occasion’, Sizzla noted that, "this year promises exciting and full of surprises setting the stage for an annual event. We're looking forward to be able to give back to the communities and to the youth."

Kalonji recently launched his 65th album at the King Jammys studio in Waterhouse Kingston. 'The Scriptures' album is an acoustic roots reggae album, which sees Sizzla going back to his roots, while grooving professionally crafted reggae beats of international quality.

Jermaine Bibbons of Guinness with Sizzla

Though the Guinness Caribbean Facebook Page and other social media properties, Guinness will share the message of successful community development and inspire others to follow Sizzla’s generous journey.

Doors open with a $500 admission fee before midnight; $700 is needed after. With $1,500 ‘kings’ gain VIP access to the venue and an open bar well stocked with Guinness. “The Occasion” of celebration takes place at 121 Winward Road on Saturday, July 15.