Guinness delivers 90 minutes of Greatness on DVD

April 7, 2011

Kingston, Jamaica: The history-making Arthur Guinness Celebration which drew over 17,000 patrons to the National Stadium last October and which provided memorable performances by Wyclef Jean, Lady Saw, Wayne Wonder, Mavado and Freddy McGregor together, will be available on DVD this week.

The concert was part of a global celebration for Guinness founder Sir Arthur Guinness and was recognized with several awards and accolades including Event of the Year by the Jamaica Observer and Show of the Year by Excellence in Music Awards (EME’s).  Additionally, the epic, joint appearance by dancehall masters Beenie Man and Bounty Killer at the concert copped the EME Award for Most Memorable Performance for 2010.

International superstar Shaggy was impressed with the Celebration and lauded the concert citing it as, “one of, if not the best production ever done in Jamaica”.  Guinness, and Executive Producers TEAM Solutions, partnered with Phase Three Productions and Main Event Entertainment Group to plan and execute the tribute to Sir Arthur.

The concert was shot entirely in High Definition (HD) from a variety of cameras including a rarely used overhead camera mounted to a mini helicopter flying over the National Stadium.  The cameras had total access to the concert venue and captured all the action on the stage, in the audience and behind the scenes.

This special DVD has now immortalized the significance of the Celebration locally, regionally and internationally.  The professionally developed DVD boasts several bonus features to compliment the 90-minute show highlight package.   The bonus features include the Arthur Guinness Toast hosted by deejay/comedian Iceman, testimonials on greatness by well-known Jamaicans, Guinness international commercials and more.

Guinness Brand Manager Gary Dixon said the DVD will be a reward for Guinness consumers when they buy a Guinness six-pack at selected supermarkets and retail stores island-wide.  “We’ll also be giving away copies of the DVD on our Guinness Caribbean Facebook page and at our weekly Guinness-sponsored events such as Happy Thursdays,” said Dixon.  Facebook fans will have an opportunity to win copies of the DVD and premium Guinness Swag by participating in quizzes and other interactive promotions.

St. Vincent & the Grenadines: Guinness Brings Greatness to Caribbean Streets

Campden Park, April 12, 2010

Greatness lies in all of us and over the next eight weeks, soccer  players from  communities across St. Vincent & the Grenadines , along with their fans, will exhibit their greatness through the Guinness Street Football Challenge.

The scrimmage football tournament will have the best players of neighbouring communities vying for over $10,000 in prizes and bragging rights of being the greatest community team in the country.

“The Guinness Street Football Challenge provides an opportunity for consumers to demonstrate and connect with greatness at a personal level, giving them inspiration and hope while reminding them that irrespective of their current circumstances they are capable of GREATNESS,” said Kasai Simmons, Guinness Brand Manager for St. Vincent Brewery Limited.

The competition begins 16th April 2011 at Kearton’s Hard Court and ends 4th June 2011.

Competition will take place in the following communities:

1.       Barrouallie

2.       Georgetown

3.       Arnos Vale

4.       Sion Hill

5.       Kingstown

6.       Layou

7.       South Leeward

8.       Biabou

9.       Calliaqua

10.   Canouan

11.   Port Elizabeth, Bequia

12.   Mustique

13.   North Leeward

14.   Sandy Bay

15.   Marriaqua

16.   Union Island

PRIZES

    1st place winner ...............................................  EC$2,000.00
    2nd place winner ..............................................  EC$1,000.00
    3rd place winner ..............................................  EC$500.00
    4th place winner ...............................................  EC$250.00
    Semi Final winner ............................................  EC$200.00
    Quarter Final winner .......................................  EC$200.00
    Sweet 16 winner .............................................  EC$200.00
    Preliminary winner ..........................................  EC$200.00

The Guinness Street Football Challenge will be bolstered by the association with a renowned football star in the English Premier League.

“We will divulge details on our international ambassador shortly but this player is someone who, on his own journey to Greatness, will inspire others to be great,” said Kasai Simmons.


FAQs

What is the Guinness Street Football Challenge?

The Guinness Street Football Challenge is a community-based football competition that is being activated in 10 countries across the Caribbean. The competition provides the platform for our consumers to exhibit their greatness through football both as a player and a fan.

Where and when will it take place?

The Guinness Street Football Challenge will take place at the following communities:

What does the Guinness Street Football Challenge include?

The competition will pit community teams against each other in an elimination format. The competition will be supported by consumer activations in bars and on match days at the event. .

Is this the first time the Guinness Street Football Challenge is being held?

A similar programme was held last year in Guyana which proved to be very successful. From that initial activation, we decided to develop a full through the line campaign for the entire Caribbean. 

What countries are participating this year?

Haiti, Antigua, Trinidad & Tobago, St. Lucia, Guyana, St. Vincent, Dominica, Grenada, St. Kitts,  and St. Maarten.

Is the Guinness Street Football Challenge on Facebook?

Yes! Keep up with the competition on http://www.facebook.com/guinnesscaribbean

Own a piece of Guinness history - Arthur Guinness concert now on DVD

April 8, 2011

The unforgettable experience at the Arthur Guinness Celebration has been captured on DVD for consumers, and Guinness will be giving away free copies.

The 90-minute DVD of the one-night mega concert held last October at the National Stadium in St Andrew excellently captures all the elements that came together to make the event great and will remind patrons what to expect at the second staging later this year.

Event of the year

The Arthur Guinness Celebration has been recognised as the event of the year and for having the best performance of the year, Beenie Man and Bounty Killer's combined performance.

The concert was part of a global campaign marking Arthur's Day. Jamaica's concert was considered one of the best executed and drew the largest audience.

The DVD features performances by Wyclef Jean, Busta Rhymes, Beenie Man, Bounty Killer, Mavado, Lady Saw, the Big Ship Family and Shaggy, who called the Arthur Guinness Celebration one of the best local productions ever.

Patrons will be able to get their hands on one of the DVDs by purchase a six-pack of Guinness in any participating supermarket or retail store, while stock lasts, or log on to www.facebook.com/GuinnessCaribbean for a chance to win.

Patrons attending Guinnesss-sponsored Happy Thursdays also have a chance of nabbing the hot commodity.

The exclusive Arthur Guinness Concert production was shot by Phase Three Production and features concert performances, behind-the-scenes highlights, interviews as well as production and fan reaction the overwhelmingly successful concert.

The entire production was shot in HD using 10 cameras including aerial panoramic shots, crowd-pleasing performances and audience-interaction shots. The 90-minute special was edited by Michael Cushnie and is expected to hit stores next week.

Source: http://jamaica-star.com/thestar/20110408/ent/ent3.html

Guinness Street Football Challenge starts Saturday

April 10, 2011

T&T’s widest and most inclusive street football competition, the Guinness Street Football Challenge was officially launched yesterday at the VIP room of the Hasely Crawford Stadium, Wrightson Road. The community-based challenge is an invitation for 768 players, comprising 96 teams to represent six zones across the two islands including central, south, north-east, north-west, east and Tobago. Challengers over the age of 18 will compete for a grand prize of $30,000 beginning with in Central Zone, next week Saturday at Edinburgh 500 Recreational Grounds basketball court in Chaguanas from 10am.

Each zone will consist of four groups of four teams with each group playing in a round-robin format over a two day period. The winning team of each group will play in a knockout round against another top team of the same zone to determine the team that advances to the final round. The final round  will begin with a quarterfinal then to the semifinal and then final. The “quarterfinal” will also be played in a round robin format of two groups. The best two teams of each group will advance to the semi-final stage.

There will be one winning team of eight players. A maximum of five players are allowed to play at a time with three substitutes to make up the team. After hosting a similar competition last year in Guyana, which proved successful, Guinness will be hosting the Street Challenge across the Caribbean in an effort to “establish Guinness as a brand of football in T&T and across the Caribbean,” according to Melicia Wilson,  Guinness Marketing Manager. The street football format promotes skills involved in close control and short passing as “small goals” will be used, removing the place of goalkeepers in the competition.

To add to the excitement  of the  pacier version of the game, Guinness has promised the attendance of a renowned English Premier League footballer, who will be named in the coming weeks. Teams are free to enter, but will require a deposit of 24 Guinness bottle caps to register and can do so through popular bars and pubs across the country. All players must be over the legal drinking age. Further information can be accessed on facebook.com by searching the keywords “Guinness Caribbean”.

Schedule of match days

Central — Sat April 16 (10am-6pm) Edinburgh 500 Recreational Grounds

Tobago — Fri April 29 (6pm-9pm) Sat April 30 (10am-6pm) Roxborough Complex Carpark

East — Fri May 6 (6pm-9pm) Sat May 7 (10am- 6pm) Malabar Basketball Court

South — Fri May 13 (6pm-9pm) Sat May  14 (10am-6pm) Skinner Park Basketball Court

North-East — Fri May 21 (6pm-9pm) Sat May 22 (10am-6pm) Lower 6th Avenue Barataria Basketball Court

North-West — Fri May 27 (6pm-9pm) Sat May 28 (10am-6pm)

Mucurapo Road Basketball Court

Final PlayOffs — Sun May 29 (10am-6pm) Jean Pierre Complex, Mucurapo

Source: http://guardian.co.tt/sport/2011/04/10/guinness-street-football-challengestarts-saturday