Campden Park, April 12, 2010
Greatness lies in all of us and over the next eight weeks, soccer players from communities across St. Vincent & the Grenadines , along with their fans, will exhibit their greatness through the Guinness Street Football Challenge.
The scrimmage football tournament will have the best players of neighbouring communities vying for over $10,000 in prizes and bragging rights of being the greatest community team in the country.
“The Guinness Street Football Challenge provides an opportunity for consumers to demonstrate and connect with greatness at a personal level, giving them inspiration and hope while reminding them that irrespective of their current circumstances they are capable of GREATNESS,” said Kasai Simmons, Guinness Brand Manager for St. Vincent Brewery Limited.
The competition begins 16th April 2011 at Kearton’s Hard Court and ends 4th June 2011.
Competition will take place in the following communities:
1. Barrouallie
2. Georgetown
3. Arnos Vale
4. Sion Hill
5. Kingstown
6. Layou
7. South Leeward
8. Biabou
9. Calliaqua
10. Canouan
11. Port Elizabeth, Bequia
12. Mustique
13. North Leeward
14. Sandy Bay
15. Marriaqua
16. Union Island
PRIZES
1st place winner ............................................... EC$2,000.00
2nd place winner .............................................. EC$1,000.00
3rd place winner .............................................. EC$500.00
4th place winner ............................................... EC$250.00
Semi Final winner ............................................ EC$200.00
Quarter Final winner ....................................... EC$200.00
Sweet 16 winner ............................................. EC$200.00
Preliminary winner .......................................... EC$200.00
The Guinness Street Football Challenge will be bolstered by the association with a renowned football star in the English Premier League.
“We will divulge details on our international ambassador shortly but this player is someone who, on his own journey to Greatness, will inspire others to be great,” said Kasai Simmons.
FAQs
What is the Guinness Street Football Challenge?
The Guinness Street Football Challenge is a community-based football competition that is being activated in 10 countries across the Caribbean. The competition provides the platform for our consumers to exhibit their greatness through football both as a player and a fan.
Where and when will it take place?
The Guinness Street Football Challenge will take place at the following communities:
What does the Guinness Street Football Challenge include?
The competition will pit community teams against each other in an elimination format. The competition will be supported by consumer activations in bars and on match days at the event. .
Is this the first time the Guinness Street Football Challenge is being held?
A similar programme was held last year in Guyana which proved to be very successful. From that initial activation, we decided to develop a full through the line campaign for the entire Caribbean.
What countries are participating this year?
Haiti, Antigua, Trinidad & Tobago, St. Lucia, Guyana, St. Vincent, Dominica, Grenada, St. Kitts, and St. Maarten.
Is the Guinness Street Football Challenge on Facebook?
Yes! Keep up with the competition on http://www.facebook.com/guinnesscaribbean
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