Guinness donates to Bounty Killer community project!

Bounty Killer 

Guinness donates $500,000 to Bounty’s community project!!!

Bounty Killer says Guinness Icon award “is like a Grammy”
 
Guinness Greatest Dancehall Icon Bounty Killer has likened his award to a Grammy after being selected the number one icon of all time by the public.

“Very surprising and I'm very elated about it. It’s like a Jamaican Grammy to me,” said Bounty Killer.
In commemoration of Jamaica’s 50th anniversary of Independence, Guinness asked its consumers to select the Guinness 50 Greatest Icons and also the number one icon of all time. 

Bounty Killer, born Rodney Pryce, emerged as the greatest dancehall icon based on his popularity, social impact and sheer lyrical and deejaying prowess.

As a part of his number one iconic status, Bounty Killer will receive a $500,000 grant from Guinness that will go towards a community development programme.  Bounty says he wants to help curb illiteracy among adults in the inner-city.
“The most important problem is illiteracy so ideally my donation will be some Education program for a scholarship for ghetto people to uplift them to read and write better. They are the ones that voted most so they deserve the support from me. If we have a better educated nation Jamaica will lead the world in many ways as we Jamaicans are great,” said Bounty.

Guinness brand manager Racquel Nevins said Guinness would be partnering with Jamaica Foundation for Lifelong Learning and Bounty Killer to provide in-house literacy training for inner-city persons.

“We see this as an important initiative in showcasing the positive impact of Dancehall by having an artiste such as Bounty Killer giving back to the community,” said Nevins.

Nevins said the Dancehall Icons activity and the community project fits with Guinness’ inspirational theme of ordinary people making a mark on the world and, by so doing, benefit the community.  

Bounty Killer, who has always been a strong advocate for the upliftment of inner-city residents, had this to say:
“Believe in yourself. Have lots of aspirations and work hard at each of them. When a dream comes true it’s the best thing possible. Keep convicted, work hard and then nobody can discourage you to be a success.”

ARTHUR GUINNESS DAY: HAITI'S ECONOMIC STIMULUS

On Arthur‘s Day on September 22, the Guinness Sounds of Greatness will climax with four DJs vying for US$10,000 in cash and prizes, but greater economic gains are in store for the island nation as a result of the competition.

As Verly Dabel, Guinness® Brand Manager for Haiti, explains, “The participants in the contest will earn money, the live bands playing will earn money, as well the judges of the contest.”. “Visibility and general communication for the event will bring money to the pockets of a number of persons. Street vendors in the neighbourhood of the venue will get some business on that day. It's going to be a popular event and we are expecting some 5,000 people.”
Dabel expects that this powerful music experience will be just the first of several for the economically-challenged country. “The response has been encouraging enough to deliver a second edition. Twenty-one Deejays have enthusiastically registered to take part in the 1st edition of the contest,” Dabel said. The final number will be whittled down to four on Arthur’s Day™, Thursday September 22.

The champion in the virtual category will win a new set of DJ equipment and US$750 cash, while the runner-up will win US$750 cash. In the Serato category, the champion will win a new set of equipment and US$1000 cash, while the runner-up will win US$1000 cash. Other contestants will win Guinness gear, and cash prizes.

Dabel said the competitors are very excited about the prizes. “The champions of course will use the new set of equipment in their DJ activities. With these new pieces of equipment, they will be up-to-date in the business, and this is going to be a big plus for them. Winning this contest will aid their popularity in their community and this will help prospects in the business, and in their careers as DJs,” he said. 

 Like the legendary man for whom the competition is named, Arthur Guinness, Haiti’s competition will contribute to not just individual empowerment but ultimately to the community at large. In addition to the economic benefits provided, the contest will also go a long way towards boosting the morale of a nation which has undergone severe difficulties in the past two years. Dabel added, “As to the cash prizes, obviously money is always welcome, especially in a poor country like Haiti where resources are rather scarce. This money might be used in some cases for back–to-school purposes, as school will re-open in October, just a little time after the contest.”

Dabel expects a great turn out on Arthur’s Day and he is encouraging Haitians to come out to the Parc Midore, Delmas 33, PORT-AU-PRINCE and support the initiative to empower Haiti’s young and budding talent, and celebrate the legacy of Arthur Guinness who inspires greatness within us all.

The concert will reach thousands of Guinness® fans through a regional television simulcast and an online stream live on the official Guinness® Caribbean Facebook page at www.facebook.com/GuinnessCaribbean.

Journey to Greatness with KES

As the much-anticipated Arthur’s Day™ draws closer, noted Trinidadian Band KES is now preparing to display its competence on the stage for the regional telecast of Arthur’s Day™ concert on September 22.

KES has made a phenomenal rise to greatness since its formation in 2005, so it was fitting for the band to be a part of the greatness associated with the Arthur’s Day™ celebrations. The team is expected to deliver a memorable performance alongside I-Octane and Assassin.

KES was formed by Kees Dieffenthaller, Hans Dieffenthaller, Riad Boochoon and Jon Dieffenthaller after Kees exited a cover band specializing in doing cover Billboard toppers, plus popular soca and reggae tracks.

The band has steadily risen to achieve tremendous feats within the region, and has become a household name in North American cities such as Miami, New York, and Los Angeles. It has garnered an envious reputation for its electric and high-energy performances. KES has also released several albums, and has made more than a dozen tracks which made it into the top 10 of major Caribbean charts. Additionally the band has won numerous awards for songwriting, toured globally, and performed at major festivals and events in the United States, Canada and Germany.

KES has also opened for acts such as Sean Paul, Musiq Soul Child, Usher, John Legend, and Rihanna. The band has had its music featured on television shows as well as licensed tracks to popular games on major video game platforms. With this lengthy list of achievements, KES is expected to deliver an engertic performance, to live up to the high expectations of the greatness associated with Arthur’s Day™, which will be celebrated simultaneously across the region on Thursday September 22.


The concert will reach thousands of Guinness® fans through a regional television simulcast and an online stream live on the official Guinness® Caribbean Facebook page at www.facebook.com/GuinnessCaribbean and follow us on Twitter (@GuinnessCarib)



The Arthur’s Day™ festivities will commence with a worldwide ‘toast to Arthur’ in Ireland at exactly 17:59 on Thursday 22nd September; honouring the date Arthur Guinness signed the lease on the St. James Gate Brewery (in 1759) and introduced GUINNESS® to the world. The toast will kick start a jam-packed night of live music performances taking place all across the world, starting in Dublin, Ireland the Arthur's Day™ celebration was set up in 2009 to coincide with the 250th anniversary of the signing of the original lease at St. James’s Gate.

ARTHUR'S DAY™ LIVE GOES VIRAL

Guinness® is hosting the largest social media party in the Caribbean to celebrate Arthur’s Day™ on September 22, which will be streamed live on Facebook.

Caribbean nationals across the region will join the world-wide third annual Arthur’s Day™ celebration to honour the life and work of Arthur Guinness, founder of the Guinness® brewery.

Last year Guinness® celebrated with a huge concert in Jamaica at the National Stadium bringing lucky fans from the various islands to the reggae capital. Social media fans are grabbing up tickets to this year’s explosive event exclusive to Guinness® fans across the region. 

This year, the concert is going viral, with tickets to this exclusive event being made available only through the Guinness® Facebook fan page; http://www.facebook.com/GuinnessCaribbean.  More than 22,000 Guinness adorers will tune into the celebration via a live stream on facebook and many more through local television broadcasts in more than 13 countries. Regional Guinness Brand Manager Gareth Geddes explained, “The concert will be streamed to various TV stations across the Caribbean and online so that we can connect the Caribbean on that day and in that moment. This is the opportunity for the Caribbean to celebrate Arthur’s Day™ as a region.”

Arthur’s Day Live will showcase some of the Caribbean’s brightest talents on September 22 with the likes of Assassin, I-Octane and KES from Trinidad anticipated to give memorable performances. Geddes believes all three performers are the right fit for the concert. He said, “We chose the acts looking first at the regional diversity. Then we

looked at who was the best in the genres dancehall, reggae and soca, who was available at the time and who would set a standard of excellence in their respective genres.”
Assassin, I-Octane and KES rose to the occasion and will be performing rousing sets. The three artistes will be performing from a location in Kingston, Jamaica.

In keeping with a regional Guinness® community, Guyana will also host a live concert on September 23 with Mr. Vegas as the headline act.  More than 10,000 tickets will be given away via the Guinness® Caribbean Facebook page and through local bar promotions in Guyana.

For the last three years, countries across the globe have celebrated the legendary founder Arthur Guinness in a variety of ways, from a simple toast in the local bars to big concerts with thousands of fans. From Ireland and Europe across to the USA, Caribbean and ending in Asia, 24 hours of global celebrations and live music events will mark another year to toast Guinness® and what it represents.

Where will you be raising your Guinness® at 17:59 to celebrate 252 years of Guinness®?

Check your local TV listings for viewing times or log onto http://www.facebook.com/GuinnessCaribbean to watch the live stream.

Mr. Vegas headlines Arthur's Day™ Live across the Caribbean

Jamaican dancehall star Clifford ‘Mr Vegas’ Smith is set to be the headline act at the Arthur’s Day™ Live concert  slated for the GNS Grounds in George Town, Guyana on Friday September 23, 2011.

The versatile Sing-jay will entertain the Guyanese fans with his slew of dancehall hits, namely “Heads High”, “Hot Wuk” and “Tek Whe U Self”  to name a few. Sharing the stage with Mr Vegas on the night will be Guyana’s very own Natural Black as well as the Mingles Sound Machine band. The concert is part of a global celebration recognizing September 22 as Arthur’s Day.

Arthur's Day™ is a  series of music events which was first organized in 2009 to celebrate the 250-year legacy of the exemplary visionary Arthur Guinness, founder of the Guinness® brewing company.

Some 10,000 tickets to the concert will be given away by the organizers who have utilized all mediums for the promotion, including Facebook. According to the Brand manager of Guinness® Guyana; Lee Baptiste, “It is no secret that social media is the way to go right now and it is with this that we are using this tool to promote and highlight our major concert event.” Baptiste went on to add that ten randomly selected winners on the Guinness Facebook page will receive two VIP tickets each to the concert along with backstage passes and free Guinness® all night.

In addition, tickets are currently being awarded via phone-in question and answer segments on radio and television programs across Guyana. There will be no tickets sold for the event, and patrons can only get access to tickets via the various promotions. Baptiste added that tickets are available to patrons who purchase six Guinness® in local bars and exchange the crowns for two tickets.

Guyana will also participate in the live  stream of the Arthur’s Day Live concert on September 22 which features  I-Octane, Assassin and KES and the band out of Trinidad. . The concert will be broadcast on LRTV, Berbice; BCN TV, Bartica; RCA TV, Essequibo; and TVG, Georgetown. Fans of the Guinness Caribbean Facebook page can also watch the show live.

For Baptiste, the promotion has been going well as 10,000 patrons are expected for the one-night only concert. “Guinness will be revolutionizing entertainment in Guyana ; we will be pulling out all the stops to ensure a fantastic concert event for our many Guinness fans right here in Guyana,” said Baptise.

Check your local TV listings for viewing times or log ontohttp://www.facebook.com/GuinnessCaribbean to watch the live stream.

ARTHUR'S DAY™ LIVE ACROSS THE CARIBBEAN

Guinness will once again unite the Caribbean Community with music and culture, in honour of the life and work of Sir Arthur Guinness, the founder of the rich, dark brew which bears his name. On September 22, Arthur Guinness Day (AGD) will be celebrated in more than 13 countries across the region as musical champions Assassin, I-Octance, and Kes deliver performances to millions of Guinness adorers simultaneously.

The concert will offer regional fans superb entertainment via live stream at the Official Guinness Caribbean Facebook page. Rising legend I-Octane is very excited about his performance touching many people simultaneously. “This is a great thing to see a corporate business investing in music. Guinness has been supporting music for a long time in terms of charity and reggae music. So I am very honoured to be a part of Arthur’s Day,” he said.

The regional Celebration is part of the global events being held in tribute to the founding father of Guinness®. Last year’s celebration at Jamaica’s National Stadium was well received and sparked requests region-wide for the flagship event to be accessible to all Guinness lovers. In addition to the live stream, the concert will be aired on local television stations in most Caribbean countries.

Gareth Geddes, Guinness® Regional Brand Manager, sees this as a great opportunity for Guinness® loyalists region-wide to unite in music and celebrate the legacy of a visionary and brilliant mind. “Last year we brought Guinness® adorers from the region to Jamaica to celebrate Arthur’s Day™. We heard the markets call for more accessibility to the celebrations and so this year, in addition to the online stream and airing of the concert in local markets mixed with local activities, Guyana will be hosting its own concert on Friday, September 23 featuring Mr. Vegas,” he said.

The Arthur’s Day™ Live TV simulcast will be aired on Synergy TV in Trinidad & Tobago, ZIZTV in St Kitts, ZNS TV in Bahamas, Choice TV in Lucia, CVM TV in Jamaica and Caribbean TV in Antigua and IK TV in St. Vincent; as well as multiple TV stations in Guyana.

Check your local TV listings for viewing times or log onto http://www.facebook.com/GuinnessCaribbean to watch the live stream.

Guinness Caribbean to celebrate Arthur’s Day with Arthur Guinness Day Live!!!

Adorers across the region will raise a Guinness® Stout in celebration of the life and work of Arthur Guinness founder of the dark rich brew which is Guinness®. On Thursday, September 22 , Guinness® will host the Arthur Guinness Day Live a regional TV simulcast and an online live stream to fans across the Caribbean. The Arthur’s Day concert simulcast features soca band KES and dancehall giants Assassin and I-Octane.

For the last three years countries across the globe have celebrated the legendary founder, Arthur Guinness in a variety of ways, from a simple toast in the local bars to big concerts with thousands of fans. From Ireland and Europe across to the USA, Caribbean and ending in Asia, 24 hours of global celebrations and live music events will mark another year to toast the Guinness® legacy which was spawned from a great man and now lives on through a great team and adoring fans of the brand.

Arthur Guinness was an Irish brewer and the founder of the Guinness® brewery family business. He was an entrepreneur, visionary and philanthropist who laid the foundation for the Guinness® brewery. At 27, in 1752, Arthur's godfather Arthur Price, the Church of Ireland Archbishop of Cashel, bequeathed him £100 in his will. Guinness invested the money and in 1755 founded a brewery at Leixlip, close to Dublin. In 1759, Arthur made a bold move to the city and set up his own business making history when he invested his entire inheritance in a 9,000 year lease on the 4 acre brewery at St James’s Gate in Ireland. Thanks to Arthur, persons have been enjoying Guinness® beer for 252 years, and more to come.

On September 22 the toasting to Arthur Guinness and his legacy will kick off at 17:59 GMT. In the Caribbean many islands will be celebrating Arthur’s Day  in local bars featuring live performances by local talent, prizes and drink specials. Across the region, Arthur Guinness Day Live TV simulcast will present the best emerging talent in soca, dancehall and reggae in concert, giving thousands of Guinness consumers as well as Guinness Caribbean Facebook fans access to the global celebration.

Last year the Arthur Guinness Day Celebrations in the Caribbean culminated with an historic concert held at the National Stadium in Kingston, Jamaica. No tickets were made available for sale and over 16,000 Guinness Consumers were rewarded with access to the event only after purchasing Guinness and winning their tickets.

Where will you be raising a Guinness® at 17:59?

Post your answers to http://www.facebook.com/GuinnessCaribbean

JAMAICA: WIN TICKETS TO THE EVENT:  CLICK HERE

GUYANA: WIN TICKETS TO THE EVENT:  CLICK HERE